March 16, 2018
Aaron Middleton and the Purple Smoke
While some bands halt at a second album and struggle to find a niche, Don Broco hook us in from the get-go…
Amid the glam and fame, Don Broco haven’t had the easiest year. Especially not for lead singer, Rob Damiani, who was accused of Sexual Assault earlier last year. In an interview with Kerrang, Damiani described his experience as both “upsetting” and a “massive shock”.
Don Broco show us what they are mad of with killer title-track “Technology”.
Their third album is a heavier, more complex sound, comprising of 16 unique tracks. It follows the release of 2015’s Top 10 album Automatic, which set the path for a course of mainstream success. It also led them to sell-out Brixton Academy and play arenas across the UK, Europe and Japan. Oh and we almost forgot…they’ve shared stages with the likes of The Horizon, 5 Seconds Of Summer and even ONE OK ROCK.
“There is no better feeling than when people have only come to see your band and they know every lyric to every song.”
But before we dive into the album, you need to know a few things about Don Broco. For one, live performances are MADNESS. You can expect a few weird traditions too, but regardless, all key ingredients to a Don Broco set. Take for instance the ‘Push Up Squad’ or ‘The Walk’. A Don Broco gig will also guarantee a huge moshpit followed by a ‘Wall of Death’. The Bradford Rockers will ensure you’ll come out feeling like one of them.
“We were itching to get writing.”
Technology opens with self-entitled track “Technology”, an illusive, electronic, infectious track. It is inspired by their world tours and an era of fake news. It’s also riddled with pummelling guitar riffs and A LOT of sarcasm around selfies. From the first track, we can definitely make some conclusions. Its a futuristic album delving into the future of the music industry. It also has a number of underlying messages around changing perceptions. And if you haven’t seen it, YOU MUST! The Music Video is fantastic!
Among the most heart-warming of tracks is at the very centre of the album. “Tightrope” seems to be the living, breathing, soul of the album. Inspired by relationships, the lyrics tell a sad story about a distant family member who reconnected with a brother. It turns out he didn’t even know he existed. It’s not until you tune your ears in that you’ll notice the story. From initial glance, it might be easy to only pay attention to the thunderous guitars and eclectic vocals provided by Damiani. It is definitely one of the most emotive of tracks on the album. But perhaps a strong contender for the best.
Heavier rock and distorted guitars feature in tracks “The Blues and “Tightrope”, drawing on rock artists such as Royal Blood. It is a refreshing listen with Damiani once again showing off his lyrical diversity.
Among the more familiar, tracks such as “T-Shirt Song”, “Come Out to LA” speak about their experiences in the music industry.
The album even hinders on politics, with tracks such as “Porkies” and “Something to Drink”, focusing on the effects of Brexit. We think they might not be fan’s. Both songs again appear to be completely different from one another.
Technology is one of the band’s most exciting yet. It is also an album that has been carefully constructed. But while it has been long in the waiting, there is a reason. There is a meaning behind every single lyric of every song. It is more than just a upbeat, pop anthem. It is a look into the world from a different perspective. It is about telling stories through music and revolutionising the industry. For the ordinary listener, Technology is more than just head banging. It is an exciting, revolutionary album that is a MUST LISTEN. Thank you again Don Broco.